Marketing Manager - Guelph Ontario Canada - Retail Canada

Lifestyle Hearing Corporation is a leader in the Canadian hearing industry, focusing on continued growth, we are an excellent choice for any stage of your career!
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Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. We are active in over 125 markets and employ 11,000 people worldwide. Our broad portfolio of hearing related products and services generates annual revenues of around EUR 1.7 billion.

At Lifestyle Hearing Corporation, we are the pioneers of innovative solutions, who have a shared passion for positive impact, and always go above and beyond as a team!

As the Marketing Manager, your primary responsibilities may include, but will not be limited to, the following:

  • Lead, train and develop the marketing team to deliver the approved marketing strategy
  • Project management to deliver effective and accurate marketing tactics in line with the approved marketing strategy on a local and national level on budget, on time
  • Develop copy across multiple media in line with corporate strategies and messaging
  • Ensure all marketing (traditional, digital, CBM) are aligned to meet the strategic goals of the marketing department
  • Superuser of corporate systems (TCM, CRM) and knowledge of reporting system (BI) to effectively monitor and target national and local marketing tactics
  • Evaluate the structure and capacity of the team. Work with HR to recruit and hire new team members as needed
  • Developing and mentoring personal career goals of their direct reports
  • Effectively monitor and measure marketing activities outcomes including metrics such as CPL, ROI, conversion rate, ASP and CPS
  • Recommend profitable marketing tactics based on outcomes and results analysis
  • To be fully knowledgeable in all sales, operations, professional service procedures and policies of LHC to ensure proper communication to all stakeholders
  • Responsible to work extended hours as requested and or as required to meet job demands
  • Other related duties as assigned

Education, Certifications & Experience:

  • Bachelor of Marketing or related marketing degree or diploma
  • 12+ years of relevant marketing experience
  • 5+ years of people management experience is required
  • Agency experience is an asset
  • Industry experience is an asset

Knowledge, Skills & Qualities:

  • Strategic thinker: ability to align creative tactics to strategic goal
  • Strong people management and leadership skills
  • Excellent organizational skills: ability to work under pressure, prioritize, manage time efficiently and meet deadlines
  • Ability to adapt to changing work situations
  • Excellent written and oral communication skills; ability to communicate appropriately with a variety of stakeholders (peers, management, suppliers, customers etc.)
  • Ability to interview, train, supervise and develop staff
  • Proven ability to build strong relationships with colleagues and other stakeholders. Strong understanding of marketing metrics/drivers and ability to analyze results
  • Ability to critically analyze results using both quantitative and qualitative data
  • Proficiency in Microsoft Office (Word/Excel/PowerPoint/Outlook)
  • Ability to speak French is an asset

Other:

  • Travel is required

Join our team and start your journey to helping people hear better.

Lifestyle Hearing is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process. If you require further information, please contact our Human Resources Department at recruiting@lifestylehearing.com.


Or, know someone who would be a perfect fit? Let them know!

Ontario - Lifestyle Hearing

197 Hanlon Creek Boulevard
N1C 1C1 Guelph Directions

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